I started brandEDU in 2014 to help academic professionals build strong online personal brands and achieve their career aspirations.
brandEDU empowers academic professionals to become more visible, valuable, and influential. With the right connections and exposure, they can evolve as powerful thought leaders in their industries through leveraging the power of digital media to share their ideas with the world. The idea started from an epiphany I experienced while working on my doctoral study and preparing for my career after graduation. I realized that in order to establish myself as an expert and thought leader, I need to brand myself and use web technologies and social media to make my work known. From my experience working in academia, I also know that few academics - graduate students, professors, researchers, for example, are leveraging digital technology to help them promote their expertise and find opportunities in and outside of academia. This disconnect seems a great disservice to academics. It's a shame their work remains unnoticed. Until now.
How We Help
Partnering with brandEDU, these bright thinkers can showcase their accomplishments and align themselves with opportunities for advancement that they would otherwise miss. We help academics take control over their personal brands and use as much space as they need to publicize their discoveries, writings and creations. They don't have to wait for a trade journal to finally publicize their work. Regardless of where they work and how their career changes, we help them create a professional online brand that sets them apart. We help them communicate their value proposition and establish them as a go-to expert in their field.
"While I waited for my study proposal to receive approval, I started thinking about my career after graduation and how I should position myself for future opportunities. It was clear that I needed to brand myself to increase my marketability. With my extensive professional background in branding, online marketing, and web design, I knew exactly how to do it. But I realized that many scholars don’t have my skill set. That’s how the idea to start brandEDU was born."