Education lights my fire. It allows me to take new knowledge, apply it, and witness its effect right away. This concept seems especially true in digital marketing and small business management, where effectively executing principles learned in the classroom means results.
I'm a natural problem solver. The Doctor of Business Administration (DBA) degree seemed the perfect fit for me because it's an applied doctorate, geared towards solving business problems. The PhD is a theoretical doctorate, which develops theory. While interesting, it's not as practical.
I'm nearly done with my DBA with just the doctoral study left.
The following summarizes my study:
Internet marketing offers an opportunity for small business owners to successfully compete in the marketplace. It's no secret they possess small advertising budgets and limited resources. That's where Internet marketing provides a broad reach with an excellent return on investment. It levels the playing field by giving every company an equal chance to touch consumers.
Internet marketing touches many demographics:
- As of August 2011, 78 percent of U.S. adults and 95 percent of U.S. teenagers use the Internet.
- Ninety-two percent of adults use search engines to find information and 91 percent use email.
- Seventy-one percent use the Internet for buying products.
- Sixty-four percent use social networking sites.
It's clear that business thrives online. Small businesses that lack the skills to market on the Internet miss incalculable sales and partnering opportunities.
- Walden University : Doctor of Business Administration
- Rochester Institute of Technology: M.B.A., Marketing & Finance
- State University of New York College at Geneseo: B.S., Business Administration
When I first started working with Maya almost two years ago, I was immediately impressed with her 'get it done' attitude. She does a terrific job of gathering the necessary information, recommending a strategy/plan and executing flawlessly against it.
I am a 4.0 GPA adult student in my mid-40s, completing my BSBA degree in International Business. I typically over-achieve within my coursework. Consequently, most of my professors have been very kind within their grading commentaries as they evaluated my work. However, Professor Maya also took the extra time to critique my coursework by pointing out areas in which I could yet improve further. I consider this to be very useful for my academic development.