Speaking & Workshops
Inspiring others to explore innovative marketing strategies that can drive meaningful change and support the mission of organizations.
Speaking Engagements
As a seasoned speaker, I regularly share my insights and experiences at industry conferences and workshops. My presentations focus on the intersection of marketing and education, offering practical advice on leveraging branding and social media to enhance institutional visibility and student engagement. Through these speaking engagements, I aim to inspire others in the field to explore innovative marketing strategies that can drive meaningful change and support the mission of educational organizations.
Presentations
2025
July.
Maximizing Influencer Marketing: Strategic Resource Allocation for Higher Education Institutions. eduWeb Summit, Portland, Maine
Mar.
Unlocking Customer Insights: A Hands-On Guide to Integrating Insights into Your Marketing. NCMPR, New Orleans, Louisiana
Feb.
Strategies for Recruiting and Promoting Continuing Education Programs. Cascade CMS User Conference, Virtual
Presentations
2024
Nov.
Marketing Access Institutions: Unlocking Opportunities and Building Value. AMA Higher Ed Symposium, Las Vegas, NV
Nov.
Empowering Campus Voices with AI-Powered Influencer Marketing Strategies. National Council for Marketing & Public Relations, District 1, Baltimore, MD
Oct.
How to Multiply Your Advancement and Marketing Teams' Impact Through Social Media Advocacy at No Cost. CASE, Baltimore, MD
Sept.
Personal Branding Blueprint: Building Your Career and Network. Enrollify Panel, Virtual Event
July.
The State of Higher Ed Digital Marketing! Enrollify Panel, Virtual.
Jun.
Crafting AI-Powered Social Media Strategies. Engage Summit, Raleigh, NC.
Presentations
2023
Nov.
The Power of Social Media Ambassadors. Wisconsin Technical College System, Milwaukee, WI.
Workplace Stress Management Techniques (Autogenics & Biofeedback). Wisconsin Technical College System, Milwaukee, WI.
Social Media for Community Colleges: Do More with Less. National Council for Marketing & Public Relations, District 3 & 5, St. Louis, MI.
Oct.
Social Leadership: Unlocking the Hidden Potential. National Council for Marketing & Public Relations, District 1, Boston, MA
Apr.
Communicating During the Student Lifecycle to Improve Retention. American Association of Community Colleges, Denver, CO.
Mar.
It’s not WHAT you share… it’s HOW you share it! National Council for Marketing & Public Relations, National, Orlando, FL.
Feb.
Innovative Approaches to Boosting Student Retention through Social Media. Maryland Community College Communications and Public Relations Officers, Maryland, MD.
Workshops
Social Media Mastery for Leaders: Amplifying Your Impact
This interactive workshop is designed for college leaders, faculty and staff. Explore how social media can extend your college's influence, foster strategic connections, and boost your institution's image. Learn to enhance your personal brand and the college's profile through effective social media use, with insights on AI tools.
Launching a Successful Social Media Ambassador Program
Discover how to harness the power of student voices with our workshop designed to elevate your college's brand and community engagement. This workshop offer a detailed blueprint, expert guidance, and the essential tools and strategies for building and empowering a dynamic team of social student ambassadors.
Recent Articles
Leveraging College Faculty and Staff to Boost Publicity in the Era of Social Media, Search and AI
Community College Month: Social Media Tactics to Boost Engagement
FAFSA marketing 101: A Guide for Marketers
Community College Daily by AACC
How presidents on social media shape community college success.
Community College Daily by AACC
